SAG-AFTRA and Narrativ: A Voice from the Future
With an eye towards the future and a nod to digital innovation, SAG-AFTRA has inked a trailblazing AI audio agreement with Narrativ. This deal opens the door for members to license their digital voice likeness right on the platform. Just imagine, an actor’s voice convincingly purring in your latest commercial project without needing to roll out of bed for a recording session.
What’s more, thanks to this groundbreaking agreement, SAG-AFTRA members can strut their digital stuff in various commercial ventures. The magic of AI means your favorite actor can promote products or services, even while savoring a tropical cocktail on the other side of the globe. Who knew voice work could be so effortlessly chic?
Nailing Down the Nickels and Dimes
What’s the catch, you ask? Naturally, our cunning stars won’t be buzzing in your earwaves for free. Members get to channel their inner wheeler-dealer, negotiating their fees for these high-tech spoken cameos. It’s the ultimate test of vocal value and economic acumen. Name your price, darling!
Even more crucial, the agreement packs a punch when it comes to AI protections. Fear not, fair thespians, for this deal guards your golden tones against unregulated usage. You’ll catch some Zs knowing your digital doppelgänger won’t be hawking products or ad-libbing without your say-so—and you’re getting well-compensated for it.
A Backstory Worthy of a Blockbuster
This historic pact wasn’t born in a vacuum. It’s the result of a saga worthy of a Hollywood script, complete with labor disputes and strikes, including a grand showdown by video game performers that began on July 26, 2024. These vocal gladiators took to the streets, demanding satisfactory AI protections in their Interactive Media Agreement with game giants like Activision and Electronic Arts.
In their quest, they found victory in wage increases and safety nets. Yet, the ultimate prize—AI protections—proved elusive, resulting in the monumental strike. This wasn’t just a one-time curtain call either. The current drama is a sequel to the October 2016 strike that scored bonus compensation for the hard-working voice actors and performance capture artists. The industry quakes as over 2,500 performers, including voiceover artists and stunt coordinators, take a stand.
